Why Advertise on Radio?
Radio goes everywhere with consumers, the home, the car, the office, the ballpark, walking, jogging, or at the beach. Radio is often the last medium consumers have contact with prior to making a purchase decision.
Radio is a local medium. Radio’s strength is drawn from community involvement, local topics and disseminating information to listeners. No other medium touches consumers like radio can.
Radio listeners are loyal to their favorite radio station, hence listeners identify with call letters, on-air personalities and radio station sponsored events by offering tremendous support of not only the station but also advertisers.
DID YOU KNOW?
Consumers spend 85% of their time with ear-oriented media, such as Radio, but spend only 15% of their time with such eye-oriented media as newspapers and magazines! Consumers in Southern California spend an average of 3-hours every day listening to Radio, and generally are only tuning to 2-3 stations on the radio dial.
Webster Advertising works with all the Major Radio stations