Buses gain high exposure by traversing markets many times a day displaying your message to consumers in other vehicles, on foot and at bus shelters. They carry your message directly to your audience as opposed to waiting for them to go get it. Market dominance can be achieved with eye catching moving billboards circulating on the busiest streets in the city.
When should you use Bus Advertising?
Bus advertising is used to reach both pedestrians and vehicular traffic in metropolitan areas. It is one of the only out-of-home mediums that offer the convinces of carrying your message directly to your audience as opposed to waiting for them to go get it. In high traffic environments the moving message stands out to maximize repetition and recall.
Bus Advertising is perfect for product launches because of its low-cost, high reach and frequency. With many product options offered, the creative flexibility to deliver an opening impression that lasts.
It carries an unavoidable, repetitive message to achieve the greatest penetration for both direct response and brand- building.